1.Brand Story

Our brand image is a small whale named ‘TIMI’. Normally, the blue whale's sound frequency is 1039 Hz. However, TIMI can only produce sound with 52 Hertz, which makes its sound frequency unique. 

Because of its unique vocalisation, TIMI is always alone and exploring the sea area.  It's niche, and even so, that doesn't stop it from exploring the unknown and enjoy it. We believe that not everyone's sound is the same in reality. In our daily life, there will be a variety of minority groups with different sounds like TIMI. They live on separate planets and explore their own happiness. Like the stars in the night sky, their individual glimmers can also light up the night sky. This is just like our brand positioning find the same frequency in the niche and innovate in the mass products. We emphasize "exploration and freedom." 

Our brand hopes to inspire people's spirit of adventure and independence through the microinnovation of the product. We encourage everyone to pursue their dreams and explore the unknown world. We listen to every sound. Each sound, like each star, represents the light of freedom. When they come together, they light up the night sky and our hearts. The minority eventually became the mainstream.

The factories under Ennjoi produce candy, wafer biscuits, tea, coffee and other leisure snacks. We has a large number of cooperative factories, which are divided into whollyowned, capitalized and cooperative factories. 

We are equipped with highly automated equipment for high quality and safe production. We are ISO22000, HACCP and HALAL certified. We constantly launch excellent products that are both healthy and innovative. In addition, we donate part of our sales to local communities to fulfil our obligations and responsibilities as a social enterprise.

Foreword

We are Jingjing Ledao, a company that hopes everyone will "speak of Jingjing Ledao" with joy, and for that, we are eager to rethink everything.
"Surprise, excellence, and passion for the craft."
Here, there is no traditional employee handbook filled with policies and regulations.
Any policy and rules will tell you where the bottom line is, what score constitutes a pass, and it will only tell you how poorly you can perform before you are eliminated.
But that is not the standard we aim for with this employee handbook.

What are high standards, and why set them?
We are pleased to set very high standards and are pleased to hire people who enjoy setting higher standards for themselves;
We are pleased to work with those who can actively do the right thing even when no one is watching, and who set high standards for themselves;
Because we believe that if you are a new person reading this manual right now, this is the first thing you need to know, as for any matters about salary, benefits, vacation policies, you can consult your colleagues and interviewers;
Having read this far, please first consider whether you are the type of person with such values.
If so, welcome, we are very much looking forward to you coming here to do surprising things with people like you.
If not, we would think that you would be more successful working elsewhere, we do not intend to be harsh, but that is just how it is;

Trust
We give every person who joins our team 100% trust and responsibility, not just employees, but also partners, suppliers, customers;
All operations are based on the assumption that we first assume everyone will do their job to the highest standard, to do the right thing;
Whether you trust us or even betray this trust and responsibility, we always believe that this is the wrong choice of a minority, we will not change our sincerity and trust because of this;
After all, this minority will eventually be asked to leave;

Communication
In Jingjing Ledao, anyone is allowed to communicate with anyone at any time, whether it's through WeChat, phone calls, or face-to-face meetings. We encourage one-on-one, direct communication to solve problems; beating around the bush, having someone else relay messages, self-doubt, and questioning others' intentions are all considered inefficient and can lead to additional problems; we strive for high standards and efficiency, and communication is no exception;
In Jingjing Ledao, if you want to communicate with anyone, you don't need anyone's permission or approval. You can communicate with your direct supervisor, with colleagues from other departments, or directly with the boss;
Anytime, anywhere, anyone, without approval, efficient dialogue, direct communication; to do the right thing, you have the obligation to communicate;

Job Responsibilities
Understanding what is expected of you is your responsibility.
Your supervisor should explain your duties and the company's expectations of you; if anything is unclear, you must communicate directly to clarify;
"Nobody told me" will never be an excuse.
Your first responsibility, and the responsibility of every employee, is to ensure the company's success. If you find an opportunity to improve our company's workflow, even if it exceeds your job scope, please communicate directly with the person in charge. You will not be held responsible for doing so, and on the contrary, correct, intelligent, and effective communication of your ideas will make you stand out and excel;
Your success is closely tied to Jingjingledao's success. Any brilliant ideas that are hidden in your mind will be meaningless unless you share and express them.

Objective and Feedback
We encourage you to discuss your performance and objectives with your supervisor during informal daily communications.
If you want feedback and suggestions from your supervisor, you should take the initiative to seek opportunities to ask.
Please do not wait for your supervisor to approach you for a conversation, or for the company to start the evaluation period, before you realize that the quality of your work is far below the high standards we desire;

The underlying logic of any decision
All our decisions follow a standard: efficiency, value demonstration.
Before execution, it is essential to understand every instruction and decision. Otherwise, please communicate directly with the relevant person beforehand.
When you have any doubts about any commission, instruction, or decision from the company, your supervisor, or colleagues, we hope you can first analyze the underlying logic and motivation. As we said before, to make people "delight in discussing," we are willing to rethink everything.
"Surprise, excellence, delight in the craft."